Sweet November: Car sales witness 4.49% rise

Dec 11, 2017

Car sales witness 4.49% rise, passenger vehicles sales too shoot up by 14.29%

November turned out to be a profitable month for automobile sector for the country. In the month, domestic passenger vehicle sales rose 14.29 per cent to 2,75,417 units in November from 2,40,983 units in the same month last year.

Domestic car sales were also rose to 4.49 per cent to 1,81,395 units as against 1,73,607 units in November last year, according to data released by the Society of Indian Automobile Manufacturers (SIAM). Motorcycle sales last month rose 23.25 per cent to 9,59,122 units as against 7,78,173 units a year earlier.

Total two-wheeler sales in November rose 23.49 per cent to 15,35,277 units compared to 12,43,246 units in the year-ago month.

According to the data released by SIAM, Sales of commercial vehicles were up 50.43 per cent to 68,846 units in November.

Vehicle sales across categories registered a rise of 24.05 per cent to 19,39,671 units from 15,63,658 units in November 2016, SIAM stated.

Meanwhile, it has been revealed that colours play an important role in picking a car and white seems to lead the pack. According to an automobile trends report released by Droom, white is the most demanded colour and gets preferential treatment across segments including SUVs, sedans and luxury cars.

As per the report, white cars see sales of 46 per cent, followed by silver and grey at 20 and 11 per cent respectively. Red, black and orange make up for around 5 per cent of the demand each. Beige stands at 3 per cent and blue and brown each stand at 2 per cent.

Experts claim that colour plays a significant role in car sales across the world, including at the time of resale. White and silver cars promise the maximum returns.

According to a study by marketing information services firm JD Power, northern states of India are biased towards white with 66 per cent of car buyers choosing it. South India picks white 34 per cent. West and south markets were found to be slightly more experimental with colour choices with colours like red and maroon forming about 13 per cent of the sales.

However, industry analysts believe the conventional patterns related to choice of colours are set to change with more women entering the market. Female buyers of cars stand at about 10 to 12 per cent currently. Women have been found to be more biased towards brighter shades.

Source: DNA