Intirio 2017 “spirited by the city”

Nov 28, 2016

Intirio is completely inspired by the city. The organisation of the exhibition has opted for a completely new and distinctly different approach for the upcoming edition (29 January – 1st of February) entirely focussed on customer experience. In other words, on experience and involvement. Intirio 2017 will be an exhibition with the feel of a city.

The exhibition floor for a ‘city map’
Be gone boring trade fair visit, straight paths and lame eateries. Intirio needs to be discovered, the way you discover a city. The layout of the exhibition is set up like a medieval city centre: with small streets and alleys, alternated with unexpected little squares and lovely little terraces and small restaurants. Every ‘neighbourhood’ will have its own specific character at Intirio. Just like a city. It will be an adventure full of  discovery and experiences, because Intirio is banking on Customer Experience!

Exhibitors are part of the Intirio community
The exhibitors are like city-dwellers. They belong to the Intirio community and are taking part in the activities. As such they will participate in extending the terraces and small restaurants, where visitors can enjoy a unique and tasteful bite while being inspired by the interior. Just like in a city. Additionally there are 3 experience areas where products are on display and being tested:

The Intirio Factory for example, the maker-lab where artisan inspiration and live demonstrations inspire visitors.

The Apartments will create small experience areas halfway between living and hospitality. Stunningly beautiful shop windows in which people can lounge and feel, see and try the products.

In conclusion: the exhibitors are not stuck on a few square meters, but also extol their goods beyond it. Just like in a city. That should create a lovely buzz in Intirio-city.

For more, please visit www.intirio.be