LUXE PACK NY 2016 CONFIRMS ITS BEST SHOW YET!

Aug 15, 2016

LUXE PACK NEW YORK 2016 celebrated its best annual show. The only U.S. tradeshow dedicatedto creative design packaging celebrated its 14th edition with record breaking attendance. Held at Pier 92 for its 3rd consecutive year, the show floor welcomed a full house of 3768 visitors, a 4.66% increase from 2015 and showcased over 240 exclusive exhibitors. The variety of strategic exhibitor selection this year brought the best of industry suppliers within the cosmetics, fragrance, fine foods, fashion, and wine & spirits market all to one venue. This dynamic fusion of participation between exhibitors and guests was the perfect platform for impactful exchanges of real time firstrate packaging business development.

On May 11th, LUXE PACK NEW YORK opened its doors at Pier 92 for its 14th annual premier show of premium and creative packaging. LUXE PACK was thrilled to welcome attendees representing companies such as TOM FORD BEAUTY, CHOBANI, DIAGEO, ESTEE LAUDER COMPANIES, GODIVA, LVMH, BROWN-FORMAN, TIFFANY & CO., JOHNSON & JOHNSON, L’ORÉAL, BUMBLE & BUMBLE, NARS, KENNETH COLE PRODUCTIONS, COLGATE, PEPSICO, CHANEL, UNILEVER, CLINIQUE, PROCTER & GAMBLE, HERSHEY’S, and BACARDI, just to name a few. In addition, to the over 240 specifically selected exhibitors, LUXE PACK NEW YORK developed and offered a wide-ranging successful two day agenda that was jam packed with new show elements.

A newly formatted conference program including focused Masterclasses on trends, design, sustainability, and innovation brought record breaking attendance (an increase of 32% in overall conference session attendance) to every single session held in this year’s expanded Session Area. The exceptional panel roster that included industry experts from The Doneger Group, Victorix Swiss Army, Estee Lauder, AMWAY, Pantone Color Institute, and Euromonitor delivered strategic packaging trend insight, infused color theory design forethought, and facilitated
current sustainability short run production challenges.

A few Seminar Session Highlights:

• The exceptional Masterclass presentation on “Defining Premium” created and moderated by Marc Rosen, President of Marc Rosen Associates along with his “A team” panel provided an insider’s perspective of how “luxury” is currently perceived by today’s consumer and the elements that make up its DNA.
• A complimentary roundtable discussion moderated by Flurr Roberts, Global head of Luxury, from Euromonitor International and supplemented by Robert Peterson, Senior Vice President of Packaging from Estee Lauder, Jamie Ross, creative director of the Doneger Group, Laurie Pressman, Vice President of Pantone Color Institute on color, retail, and material packaging trends.
• An insightful look into other industries, such as the automotive or home interiors and how they can be used as predictors for upcoming packaging material insight presented by the VP of Material ConneXion, Andrew Dent.
• An expert view into the growing market of Craft Packaging Design and how this new surge is expected to impact the wine and spirits industry with a demand for shorter packaging production runs developed by Beverage World was a huge hit with attendees.

Also, for the first time, LUXE PACK NEW YORK introduced Turbo Talks. An interactive event where exhibitors participated in 2 minute quick pitches on both days that allowed them to address the visitors outside of the traditional exposition space and present their expertise. This new speaker platform successfully facilitated the participants with additional new contact outreach. Due to its success and the positive feedback received, LUXE PACK plans to review the event in detail and bring it back for 2017!

“We are thrilled to have developed the most successful LUXE PACK NEW YORK show yet. For this edition, our focus was to uphold the high calibur essence in all elements that LUXE PACK notoriously offers. Not only were the exhibitors impressed with the high level and record breaking quantity of industry attendance, but the visitors were gripped with the level of innovation newness and creativity that was showcased. The new events this year, such as Turbo Talks and the Masterclass sessions really brought true added value. It is quite important to us, that we continue to grow this platform successfully and offer the packaging industry the event that makes an impact to all those involved” shared Nathalie GROSDIDIER, Deputy Managing Director, LUXE PACK.

Emerging Trends Surfaced

Due to the continual demand for new and forward thinking product details and solutions within the premium packaging market, LUXE PACK NEW YORK exhibitors showcased progressive waves of innovation within all levels of the packaging design process. Emerging trends showcased clearly included raw materials moving from trend to market and the explosion of metallization techniques.

Metallization in color packaging was prevalent this year. From metallized bulbs, to micro-engraving printing and metallic reflections on lustrous glass bottles. SGD showcased their “Metal ‘In”. The Metal ‘In technique gives the illusion of precious metal floating inside a packaging bottle. Virospack also debut their Metallized bulbs. These luxury droppers offer high visual impact resulting from subtle shines and light reflections. Metallization was not only seen in cosmetics packaging but also for wine and spirits. Cypress Packaging Company also showcased their “TINPER, from tin to paper”. Original and new technology that features special treatments and 5 production procedures that ultimately result in a heavy metallic look, but in a lighter weight material. Akey Group LLC. used the Turbo Talks platform to present their Micro engraving printing™ capabilities. This printing technique provides an eye catching effect that creates fine textures and metallic reflections on the surfaces of original artwork.

Raw materials in packaging were no longer a fleeting premium show trend, but now the new norm. In this realm, was Nate Packaging’s custom tooled lipstick packaging. Their 100% polypropylene only design completely eliminated the need for multiple resins. This recyclable package supports large brand success built on natural formulas combined with eco-friendly packaging. Pujolasos Wood & Pack also showcased this demand. Their booth consisted of bottles and outer packaging that are fully recyclable including the internal perfume formula is made up of corn sourced alcohol and a blended aloe base, making available a 100% green product. LUXE PACK supports the increase of this demand and proudly highlights these
extraordinary green efforts by continuing to host the annual LUXE PACK in green Awards within the global franchise.

Continued Growth and Success

Between the accessibility of the 92 creative concepts in packaging that were highlighted in the Arena visual display, record breaking show attendance, standing room only in-depth conferences, and the continual growth of quality visitors, LUXE PACK NEW YORK 2016 once again successfully delivered an exceptional show! LUXE PACK offers the premium packaging industry a valuable resource for long standing business success.

For more information, please visit our website: www.luxepack.com